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Choice Adoptions

Privacy Policy

Last update: 1/31/2019


CHOICE ADOPTIONS (“CA,” “we,” or “us”) has developed this privacy policy (the “Privacy Policy”) to demonstrate our commitment to protecting your privacy. We encourage you to read it carefully. CA operates a brand called The First Parent Initiative (“FPI”). This Privacy Policy covers the online presence for both CA and FPI. The Privacy Policy is intended to describe for you, as an individual who is a user of either or (collectively, the “Websites”), the information we collect, how that information may be used, with whom it may be shared, and your choices about such uses and disclosures. By using the Websites, you are consenting to the practices described in this Privacy Policy.


Types of Information Collected:

We collect any information you enter on the Websites or give us in any other way (such as through an email or letter). The information that we collect varies, but our various forms on the Websites generally require that you provide us with your first and last name, email address, phone number, address, and, possibly, information that may be important to the adoption process.


We also may use various technologies to collect information from your computer and about your activities on the Websites.


We may automatically collect information from your browser when you visit the Websites. This information would include your Internet protocol (IP) address, your browser type and language, access times, the content of any undeleted cookies that your browser previously accepted from us, and the referring website address.


When you visit the Websites, we may assign your computer one or more cookies to facilitate access to the Websites and to personalize your online experience. Through the use of a cookie, we also may automatically collect information about your online activity on the Websites, such as the web pages you visit, the links you click, and the searches you conduct on the Websites. Most browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies.


We may use standard internet technology, such as web beacons and other similar technologies, to track your use of the Websites. We also may include web beacons in our e-mail messages or newsletters to determine whether messages have been opened and acted upon. The information we may obtain in this manner would enable us to customize the services and messages we offer to visitors of the Websites, to deliver targeted advertising and communications, and to measure the overall effectiveness of our online advertising, content, programming, or other activities.


We may allow third-parties, including our service providers, advertising companies, and ad networks, to display advertisements on the Websites and/or to use tracking technologies, such as cookies, to collect information about users. This information allows them to deliver targeted advertisements and gauge their effectiveness. Unless expressly stated otherwise, the Websites do not provide any personal information to these third parties.


We use Google Analytics, which is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our website. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network.


You can opt-out of having your activity on the website made available to Google Analytics by installing the Google Analytics opt-out browser add-on ( for your web browser. For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page:


We are using the Facebook Pixel (“Facebook”). This tool allows Facebook to collect or receive information from the Websites and elsewhere on the internet and use that information to target ads and provide measurement services. Facebook is able to connect the data with your Facebook account and use the data for their own advertising purposes, in accordance with Facebook’s Data Use Policy found at If you want to opt out of the collection and use of information for ad targeting, you can adjust your Facebook settings (


We use the Snapchat Pixel from Snap, Inc. which can track and report use information. Instructions to adjust your privacy settings in the Snapchat application are available at:


How Information is Used:

Generally, we use your information for such purposes as operating the Websites, providing the services offered by the Websites, providing customer support, communicating with you, performing analysis about your use of and interest in the information Websites, managing our day-to-day business, and performing functions as otherwise described to you at the time of collection.


Sharing of Information:

We may share your personal information with our authorized service providers that perform certain services on our behalf. These services may include processing credit card payments (if applicable), providing customer service and marketing assistance, and supporting the Websites’ functionality.


Any third parties to whom we may disclose personal information may have their own privacy policies which describe how they use and disclose personal information. Those policies will govern use, handling, and disclosure of your personal information once we have shared it with those third parties as described in this Privacy Policy. If you want to learn more about their privacy practices, we encourage you to visit the websites of those third parties.


We may also disclose your information in response to a subpoena or similar investigative demand, a court order, or a request for cooperation from law enforcement or other government agencies; to establish or exercise our legal rights; to defend against legal claims; or as otherwise required by law. In such cases, we may raise or waive any legal objection or right available to us, in our sole discretion. We may also disclose your information when we believe it is appropriate in connection with efforts to investigate, prevent, report, or take other action regarding illegal activity, suspected fraud or other wrongdoing; to protect and defend the rights, property, or safety of our company, the users, our employees, or others; to comply with applicable law or cooperate with law enforcement; or to enforce our terms and conditions or other agreements or policies.


We may share aggregated and non-personal information we collect under any of the previously mentioned circumstances. We may share aggregated information with third parties, for the purpose of conducting general operational and business analysis. For example, we may tell our state and local agencies the number of visitors to the Websites and the most popular features or services accessed. This information does not contain any personal information and may be used to develop and improve the Websites.


Third Party Websites:

There may be places on the Websites where you may click on a link to access other websites that do not operate under this Privacy Policy. For example, if you click on a link to a service partner website or a search result on the Websites, you may be taken to a website that we do not control. These third party websites may independently solicit and collect information, including personal information, from you and, in some instances, provide us with information about your activities on those websites. We recommend that you consult the privacy statements of all third party websites you visit by clicking on the “privacy” link of the webpage you are visiting.


Protection of Personal Information:

We take appropriate security measures (including physical, electronic, and procedural measures) to help safeguard your personal information from unauthorized access and disclosure. We want you to be confident using the Websites; however, no system can be completely secure. Therefore, it is important for you to protect against unauthorized access to your password and to your computer or other internet access device.


Although we take steps to secure your information, we do not guarantee the security of your information, and you should not expect that your personal information, searches, or other communications will always remain secure. Please refer to the Federal Trade Commission’s website at for information about how to protect yourself against identity theft.


Intended for Audiences within the United States:

This Privacy Policy is intended to cover collection of information on or via the Websites from residents of the United States. If you are visiting the Websites from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States where our servers are located and our central database is operated. The data protection and other laws of the United States and other countries might not be as comprehensive as those in your country. Please be assured that we seek to take reasonable steps to ensure that your privacy is protected. By using the Websites, you understand that your information may be transferred to our facilities and those third parties with whom we share it as described in this Privacy Policy.


Policy Changes and Updates:

We will occasionally update this Privacy Policy to reflect changes in our practices and services. When we post changes to this Privacy Policy, we will revise the date at the top of this Privacy Policy. We recommend that you check the Websites from time to time to inform yourself of any changes in this Privacy Policy.


Online Privacy Policy Only:

This privacy policy applies only to our online activities and is valid for visitors to our website with regards to the information that they shared and/or collect in and This policy is not applicable to any information collected offline or via channels other than this website.



By using our website, you hereby consent to our Privacy Policy and agree to its Terms and Conditions.


Contact us if you have any questions about this Privacy Policy.

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